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Top 7 Eye Serums in Japan

The skin around our eyes is delicate and sensitive. It is also the first area to show signs of aging, such as fine lines, wrinkles, and dark circles. Eye creams are designed to address these specific concerns. 

When it comes to eye serums, Japanese brands are some of the best in the world. They are known for their innovative formulas and effective ingredients. In this article, we will be discussing the top 7 eye serums in Japan that are available on the market today.

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    Shiseido Revital Wrinkle Lift Aa Serum

    • Capacity: 15g 
    Shiseido Revital Wrinkle Lift Aa Serum
    Shiseido Revital Wrinkle Lift Aa Serum

    This eye serum Shiseido provides moisture to dry and rough patches and restores the skin structures weakened by aging. 

    With the outstanding regenerative essence WB extracted from turmeric, the product restores the skin texture, makes the skin firmer, and increases elasticity. From there, it smoothes wrinkles and prevents the formation of new wrinkles, so you can always have youthful skin. 

    How to use:

    1. Squeeze a moderate amount onto your fingertips 
    2. Pat the areas around your eyes, starting from the inner corner 

    Note: You should use it in the evening. 

    👉 Buy it now

    SK-II Genoptics Under Eye Circle Serum

    • Capacity: 20mL
    SK-II Genoptics Under Eye Circle Serum
    SK-II Genoptics Under Eye Circle Serum

    This is one of the best Japanese eye serums with a roller-ball applicator on the market nowadays. The design allows for a low-friction massage that encourages blood circulation, countering eye bags and dark circles, and provides cooling effects to relax the eyes. 

    At the same time, the ingredients hydrate the skin, firm it, and improve its elasticity. So, the skin area around your eyes remains plump and youthful. 

    👉 Buy it now

    Kose Decorte AQMW Bright Eye Serum

    • Capacity: 15g 
    Kose Decorte AQMW Bright Eye Serum
    Kose Decorte AQMW Bright Eye Serum

    This rich serum blends a number of moisture-rich ingredients to fight lines and wrinkles around the eyes, making them look plumply toned and full of life. Simultaneously, it firms up areas that are loose and saggy. 

    The serum is lightweight, so you will not feel uncomfortable wearing it. There is also an innovative roller-ball applicator that relieves strained, tired eyes and eliminates dark circles caused by poor blood circulation. 

    With natural essential oils and sandalwood, you will also get to avail yourself of a pleasant, luxe-like fragrance.

    👉 Buy it now

    Cle De Peau Beaute Concentrated Brightening Eye Serum

    • Capacity: 15g 
    Cle De Peau Beaute Concentrated Brightening Eye Serum
    Cle De Peau Beaute Concentrated Brightening Eye Serum

    This dermatologist-tested Japanese eye serum contains an Illuminating Complex that promotes exquisite radiance and potassium 4-methoxysalicylate that does a number of wonderful things for the eyes, such as: 

    • Enhance the radiance of eye area skin
    • Diminish the appearance of pigmentation 
    • Promote brightness through the effects of hydration 
    • Provide a smooth and dewy texture 

    It also inherits an exclusive Clé de Peau Beauté ingredient called Cellular IC Normalizer, which accentuates the conditions for optimal functioning of the cellular ion channel system.

    You can use it in the morning and evening.

    1. Press the dispenser twice to dispense the formulation onto your fingertips
    2. Apply the formulation to your eyelids and beneath your eyes
    3. Smooth the formulation into your skin gently
    4. Gently massage the entire eye area. Make sure you use your ring finger and apply pressure just below the inner corners of the eyebrows, encircling the eyes

    👉 Buy it now

    FANCL Eye Serum 

    • Capacity: 8g 
    FANCL Eye Serum
    FANCL Eye Serum

    FANCL has a few different eye serums, and this one is specially formulated to provide hydrating effects, leaving the skin around the eye area feeling fresh and nourished. It is packed with ceramides to get the job done. 

    Other moisturizing ingredients include arginine, mallow flower Extract, sweet pea extract, collagen, and hyaluronic acid. 

    The formula is silky smooth but non-greasy and dry to touch, so you can apply makeup over the serum if you want. Your makeup will not be streaky at all. 

    👉 Buy it now

    Attenir Eye Extra Serum

    • Capacity: 15g 
    Attenir Eye Extra Serum
    Attenir Eye Extra Serum

    If you are looking for a serum with skin-loving ingredients, this is the one! It packs everything necessary for 360° pampering of your eyes. There is aloe vera extract and rice bran oil that provides the skin moisture, myoxinol that gives the skin plumpness and tone, and lutein that protects the skin from external damage, such as dryness.

    Moreover, it is free of synthetic fragrances, mineral oils, parabens, and alcohol. The color of its silky smooth consistency is from natural ingredients! The serum has also been allergy-tested. You will surely love it! 

    👉 Buy it now

    Ipsa 0-Eye Serum

    • Capacity: 20g 
    Ipsa 0-Eye Serum
    Ipsa 0-Eye Serum

    This Japan eye serum is a creamy gel type designed to tighten, moisturize, and smoothen the delicate areas around the eyes. It is formulated with highly moisturizing panax ginseng root extract, rehmannia chinensis root extract, and glycerin, as well as averrhoa carambola leaf extract, houttuynia cordata extract, and theanine. The rich consistency is especially recommended for those who often overwork their eyes in front of digital screens like computers and phones. 

    👉 Buy it now

    How to Make the Most Out of an Eye Serum 

    Use The Right Amount

    You’ll just need a dab about the size of a pea. Using more won’t do you more good. It will just make you run out of serum more quickly and wear out your wallet! 

    Use The Right Application Method 

    You will need to pat the serum into your eye area. It is important that you use your weaker fingers for this, like your ring finger. If you exert too much force, you will cause damage to the skin. 

    Pulling, tugging, or rubbing also counts as being too aggressive, and thus, lead to consequences like inflammation. Pat beneath your eyes and from the inner corners to the outer corners. You can use any remaining serum up to your upper lids and brow bones.

    Factors to Consider When Buying an Eye Serum  


    Why are you buying an eye serum? What do you expect it to do for you? 

    When you know the answers to these, you will be able to get the right eye serum that delivers desired results. This is important in helping you save time, money, and energy as well. 

    Common reasons for buying an eye serum are:

    • For wrinkles, fine lines, crow’s feet
    • For dark circles and eye bags 
    • For dryness 

    If you are looking to solve a single concern, you will want a specialized product. But if all of the above sounds like something you want for the delicate areas around your eyes, then you can get a multi-purpose one. It is necessary that you are aware of the distinction and make a decision, accordingly. 


    Like other skincare products, it is important to look at the ingredients when you are buying an eye serum. 

    First, you should make sure that you are not allergic to any of the ingredients in your chosen product. 

    • For fine lines and crow’s feet: Smoothing hydrators, protective antioxidants, and powerful peptides
    • For dark circles: Retinol, vitamin C, and niacinamide
    • For dryness: Humectants and ceramides 

    Second, you should make sure that the ingredients align with your purpose of using eye serum, as discussed above. 

    Third, you should check for ingredients that should not be in your chosen product’s formula. Typical ingredients to avoid are artifical fragrances, artifical colorants, parabens, and alcohol. 


    Eye serums are expensive. They carry high price tags while coming in very small quantities. That is why it is important that you buy the right one for your needs and wants and use it properly. You do not want to waste a lot of cash because you did not consider the aforementioned factors while shopping. Still, there are different price ranges for Japanese eye serums. Be sure to consider your budget while browsing. 


    When the skin area around your eyes is bright and firm, the rest of your face looks more lively. That is why it is essential to include eye serums in your skincare routine. 

    If you are ready for a youthful appearance, grab one of the top 7 eye serums in Japan from our online store Japan with Love. We also have other options, like Haba eye serums, that come close to being the “best.” Feel free to browse through all of them! 

    Japan With Love


    Japan With Love provides genuine cosmetics, supplements, foods, and collectibles manufactured in Japan.

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