20+ Japanese clothing brand: From affordable to luxury fashion

Japanese clothing brand culture has captured the hearts of fashion enthusiasts worldwide. Known for its minimalism, creativity, and unique streetwear aesthetics, Japan is home to countless Japanese apparel brands that cater to both casual and high-fashion tastes.

In this guide, Japan With Love highlights over 20 brands from affordable options to high-end icons, so you can explore the diversity and innovation of Japanese fashion brands.

1. Top 10 affordable Japanese clothing brands for daily wear

Affordable Japanese clothing brands focus on practicality, comfort, and style versatility. These brands are perfect for those seeking everyday fashion without compromising quality.

1. Uniqlo
2. Muji
3. Gu Clothing
4. WEGO
5. Beams
6. Lowrys Farm
7. Global Work
8. Honeys
9. Earth, Music & Ecology
10. Right-on

1.1 Uniqlo

Uniqlo is one of the most recognizable Japanese clothing brand globally, celebrated for its timeless basics and innovative fabrics. With a focus on quality, comfort, and functionality, Uniqlo combines minimalist design with affordable pricing, making it a staple for wardrobes worldwide.

For international shoppers, understanding sizing standards is essential when choosing everyday wear, especially for innerwear and fitted pieces. Guides on Japanese bra size help ensure better fit and a more confident shopping experience.

• Founded by: Tadashi Yanai, 1949
• Style identity: Minimalist, functional, everyday wear
• Target audience: All ages, urban professionals
• Key products: Heattech layers, jeans, t-shirts, jackets
• Price range: $10–$100
• Unique point: High-quality basics with innovative fabric technology

1.2 Muji

Muji represents simplicity and practicality in the world of Japan fashion brands. Known for its no-logo philosophy, Muji offers clothing that emphasizes natural fabrics, clean lines, and understated elegance.

Its minimalist aesthetic often aligns with a clean, natural lifestyle, which is also reflected in Japanese beauty culture. Many consumers who appreciate Muji’s fashion style are also drawn to best Japanese makeup brands that focus on skin-friendly formulas and subtle, natural looks.

• Founded by: Ryohin Keikaku Co., 1980
• Style identity: Minimalist, eco-friendly, functional
• Target audience: Minimalist lifestyle enthusiasts
• Key products: Shirts, pants, sweaters, casual wear
• Price range: $20–$150
• Unique point: Timeless, sustainable fashion for everyday life

1.3 GU Clothing

GU is a lively and affordable Japanese apparel brand that appeals to trend-conscious shoppers seeking stylish yet budget-friendly pieces. It is known for its fast-fashion approach, offering seasonal collections inspired by Tokyo street trends. GU makes Japanese fashion accessible for young adults who want to experiment with their style.

• Founded by: Fast Retailing Co., 2006
• Style identity: Trendy, youthful, accessible
• Target audience: Teenagers and young adults
• Key products: Outerwear, casual dresses, trendy tops
• Price range: $10–$80
• Unique point: Affordable, trend-focused pieces updated frequently

1.4 WEGO

WEGO embodies the spirit of Japanese streetwear fashion, capturing the bold, energetic vibe of youth culture. Its designs mix playful graphics, bright colors, and quirky accessories, offering a platform for self-expression. WEGO is perfect for those who want to stand out in urban fashion while enjoying affordable, quality clothing.

• Founded by: WEGO Co., 1994
• Style identity: Urban, eclectic, streetwear
• Target audience: Teenagers and young adults
• Key products: Hoodies, graphic tees, accessories
• Price range: $20–$100
• Unique point: Collaborations with anime and pop culture icons

1.5 Beams

Beams is a versatile Japanese clothing brand that blends casual wear with high-quality craftsmanship. Known for its eclectic mix of styles, from smart casual to streetwear, Beams offers thoughtful designs suitable for daily life or semi-formal occasions. Beams customers often complete their outfits with refined accessories, paying attention to detail and craftsmanship, which is why interest in Japanese watch brands naturally complements Beams’ fashion-forward yet practical style.

• Founded by: Haruo Mizuhara, 1976
• Style identity: Casual, creative, contemporary
• Target audience: Young professionals and trendsetters
• Key products: Jackets, knitwear, pants, accessories
• Price range: $50–$250
• Unique point: Eclectic mix of Japanese and international fashion

1.6 Lowrys Farm

Lowrys Farm is a charming Japanese clothing brand that focuses on comfortable, feminine fashion at an affordable price. It blends casual daily wear with subtle design details, offering cozy and stylish options for everyday life. The brand emphasizes versatility and easy coordination for wardrobe staples.

• Founded by: Adastria Co., 1990s
• Style identity: Casual, cute, feminine
• Target audience: Young women and students
• Key products: Dresses, skirts, knitwear
• Price range: $20–$100
• Unique point: Affordable, versatile, everyday Japanese fashion

1.7 Global Work

Global Work is an approachable Japanese clothing brand celebrated for functional, modern clothing suitable for work and leisure. Its collections combine comfort with contemporary design, emphasizing versatile wardrobe pieces that reflect the practicality of Japan fashion brands.

• Founded by: Adastria Co., 2001
• Style identity: Casual, contemporary, practical
• Target audience: Adults seeking functional fashion
• Key products: Shirts, trousers, outerwear
• Price range: $30–$120
• Unique point: Comfortable and stylish designs for daily wear

1.8 Honeys

Honeys is a playful Japanese apparel brand that offers sweet, feminine styles perfect for casual outings or work attire. Known for its pastel tones and youthful patterns, Honeys provides accessible fashion that captures the soft charm of Japanese daily wear, making it a favorite among teenagers.

• Founded by: Honeys Co., 1970s
• Style identity: Feminine, playful, casual
• Target audience: Teenagers and young women
• Key products: Tops, dresses, accessories
• Price range: $15–$80
• Unique point: Sweet, feminine, everyday affordable fashion

1.9 Earth, Music & Ecology

Earth, Music & Ecology is an eco-conscious Japanese clothing brand combining comfort, simplicity, and environmental awareness. It is designed for those who appreciate casual, natural clothing with a touch of Japanese charm. Soft fabrics and versatile designs make it a practical and stylish choice for daily wear.

• Founded by: Earth Inc., 1989
• Style identity: Natural, casual, eco-friendly
• Target audience: Young women and eco-conscious shoppers
• Key products: Tops, dresses, knitwear
• Price range: $20–$150
• Unique point: Eco-friendly fabrics with soft, everyday designs

1.10 Right-on

Right-on is a casual Japanese clothing brand that emphasizes quality denim and laid-back streetwear. Its collections include jeans, jackets, and tees, appealing to young adults seeking practical yet stylish wardrobe essentials. It’s a go-to brand for comfortable, trendy daily wear with Japanese street style influences.

• Founded by: Right-on Co., 1960s
• Style identity: Casual, denim-focused, streetwear
• Target audience: Young adults and students
• Key products: Jeans, t-shirts, jackets
• Price range: $30–$120
• Unique point: High-quality denim and casual streetwear

2. Best Japanese luxury/high-end brands streetwear fashion

Japan’s luxury fashion scene blends artistry, craftsmanship, and avant-garde designs, making it a hub for famous clothing brand in Japan. These labels push boundaries in Japanese streetwear fashion and high-end apparel, offering statement pieces for fashion enthusiasts worldwide.

1. Comme des Garçons
2. Yohji Yamamoto
3. Issey Miyake
4. Undercover
5. A Bathing Ape (BAPE) – Luxury Streetwear
6. Evisu
7. Junya Watanabe
8. Visvim
9. Sacai
10. Kenzo

2.1 Comme des Garcons

Comme des Garcons is a legendary Japanese clothing brand known for its avant-garde, experimental designs that challenge conventional fashion. With a focus on asymmetry, unconventional silhouettes, and layered textures, it has become an iconic figure in Japan fashion brands, celebrated globally for creativity.

• Founded by: Rei Kawakubo, 1969
• Style identity: Avant-garde, experimental
• Target audience: Fashion-forward adults
• Key products: Jackets, shirts, layered pieces
• Price range: $300–$2000
• Unique point: Innovative and bold silhouettes

2.2 Yohji Yamamoto

Yohji Yamamoto is a world-renowned Japanese clothing brand blending elegance with avant-garde aesthetics. Known for oversized tailoring, dark palettes, and fluid designs, it exemplifies Japanese craftsmanship and creativity in Japanese apparel brands.

• Founded by: Yohji Yamamoto, 1972
• Style identity: Avant-garde, draped, elegant
• Target audience: High-fashion enthusiasts
• Key products: Suits, coats, dresses
• Price range: $500–$5000
• Unique point: Signature draping and oversized silhouettes

2.3 Issey Miyake

Issey Miyake is a visionary Japanese clothing brand renowned for pleated fabrics and innovative materials. It combines futuristic technology with traditional Japanese aesthetics, making it one of the most celebrated best clothing brands in Japan among luxury fashion lovers.

• Founded by: Issey Miyake, 1970
• Style identity: Innovative, pleated, modern
• Target audience: Fashion enthusiasts, collectors
• Key products: Pleated garments, jackets, dresses
• Price range: $400–$4000
• Unique point: Innovative pleating techniques and fabrics

2.4 Undercover

Undercover is a rebellious Japanese streetwear fashion label merging punk influences with luxury styling. Its edgy designs, bold graphics, and experimental cuts make it a favorite among trendsetters looking for famous clothing brand in Japan pieces that stand out.

• Founded by: Jun Takahashi, 1990
• Style identity: Punk, edgy, experimental
• Target audience: Streetwear aficionados, fashion rebels
• Key products: Jackets, hoodies, graphic tees
• Price range: $200–$2000
• Unique point: Innovative street-luxury fusion

2.5 A Bathing Ape (BAPE) – Luxury Streetwear

BAPE is a leading Japanese streetwear fashion brand that has influenced global street culture. With its iconic camo prints, shark hoodies, and limited drops, BAPE blends luxury quality with urban aesthetics, making it one of the best clothing brand in Japan for collectors and hypebeasts.

• Founded by: Nigo, 1993
• Style identity: Urban, luxury streetwear
• Target audience: Young adults, streetwear enthusiasts
• Key products: Hoodies, sneakers, accessories
• Price range: $150–$1000+
• Unique point: Limited editions and iconic streetwear motifs

2.6 Evisu

Evisu is a premium Japanese clothing brand specializing in luxury denim with hand-painted details. It is celebrated for its meticulous craftsmanship and bold approach to jeans, earning recognition as one of the famous clothing brand in Japan among denim lovers.

• Founded by: Hidehiko Yamane, 1991
• Style identity: Premium denim, artisanal, luxury streetwear
• Target audience: Denim collectors and fashion-forward adults
• Key products: Jeans, jackets, denim accessories
• Price range: $200–$1500
• Unique point: Hand-painted seagull logo on denim

2.7 Junya Watanabe

Junya Watanabe is an avant-garde Japanese clothing brand blending innovation and classic tailoring. Known for experimental patterns and fabric manipulation, it stands as a symbol of high fashion and a top best clothing brand in Japan for avant-garde enthusiasts.

• Founded by: Junya Watanabe, 1980s
• Style identity: Experimental, avant-garde, modern
• Target audience: Fashion collectors and trendsetters
• Key products: Jackets, pants, layered designs
• Price range: $300–$3000
• Unique point: Innovative fabric use and architectural silhouettes

2.8 Visvim

Visvim is a premium Japanese clothing brand that blends traditional craftsmanship with modern streetwear. Known for high-quality materials and timeless designs, it is considered one of the best clothing brands in Japan for those who appreciate understated luxury and artisanal quality.

• Founded by: Hiroki Nakamura, 2000
• Style identity: Heritage, luxury, streetwear-inspired
• Target audience: Luxury streetwear enthusiasts
• Key products: Footwear, jackets, casual wear
• Price range: $400–$4000
• Unique point: Artisanal craftsmanship with contemporary design

2.9 Sacai

Sacai is a trailblazing Japanese clothing brand blending high-fashion silhouettes with innovative layering. Its designs are playful yet sophisticated, making it a famous clothing brand in Japan admired by fashion insiders worldwide.

• Founded by: Chitose Abe, 1999
• Style identity: Innovative, layered, high-fashion
• Target audience: Trendsetters and luxury fashion enthusiasts
• Key products: Coats, dresses, hybrid pieces
• Price range: $400–$3500
• Unique point: Experimental layering and hybrid designs

2.10 Kenzo

Kenzo is an iconic Japanese clothing brand that fuses vibrant prints, bold colors, and international appeal. Recognized as a global symbol of Japanese creativity in Japan fashion brands, it offers unique pieces that stand out for both casual and luxury markets.

• Founded by: Kenzo Takada, 1970
• Style identity: Vibrant, eclectic, luxury fashion
• Target audience: Fashion-conscious adults
• Key products: Dresses, jackets, accessories
• Price range: $300–$2000
• Unique point: Bold prints and cross-cultural designs

Japanese clothing brand culture is more than just fashion, it represents creativity, quality, and the spirit of innovation. Whether you’re a fan of minimalist japan fashion brands, or high-end artisanal pieces from the best clothing brand in Japan. Start your fashion journey today and discover authentic Japanese apparel brands at Japan With Love - your destination for curated Japanese style delivered straight to you!

FAQs – People also ask about Japanese clothing brands

Yuzuki Tsukihana

Yuzuki Tsukihana is a Japanese beauty writer and researcher with over 8 years of experience in the skincare and cosmetics industry. She holds a Master of Science in Cosmetic Science from the University of Cincinnati (USA), where she specialized in skincare formulation, ingredient efficacy, and product safety.

View articles by Yuzuki Tsukihana