How to use Fino hair mask: 5 Step for salon-smooth hair at home

Created by Shiseido, one of Japan’s most respected beauty brands, the Fino Premium Touch Hair Mask delivers intensive nourishment in just minutes. But how to use Fino hair mask to get smooth, shiny, and deeply repaired strands? In this guide, Japan With Love will break down exactly how to use it, why it’s so effective, and how to get the most out of every application.

Fino hair mask is a deep-conditioning treatment mask designed specifically for dry, brittle, color-treated, or chemically damaged hair. Unlike everyday conditioners, the Fino mask penetrates deep into the hair shaft to repair and nourish from the inside out, leaving hair soft, shiny, and manageable. 

Created by Shiseido, one of Japan’s most prestigious beauty brands with over a century of skincare and haircare innovation, this Japanese haircare product reflects the company’s high-performance formulas and commitment to quality. Shiseido is known globally for combining advanced science with luxurious textures and the Fino mask is no exception.

What truly sets this mask apart is its cult-like popularity in Japan and abroad:

• It has been voted the #1 hair treatment in Japan for more than 5 consecutive years on the trusted beauty review platform @cosme, which is often referred to as the Japanese version of Sephora reviews.
• It has also earned over 30,000 five-star reviews on major e-commerce platforms like Amazon, Rakuten, and beauty forums worldwide.
• It is widely recommended by beauty YouTubers, hairstylists, and influencers, and has become a must-have for those who want professional-level results at home.

>>> Can you tell the difference between Fino vs. Tsubaki hair mask, or when to use these hair mask for the best result? If not yet, check out our blog for more tips and insights.

Honestly, it’s the perfect mix of affordability, salon-grade performance, and ease of use. It doesn’t just coat your hair for a temporary shine - it actually repairs and revives damaged strands from within. eeply hydrates each strand, especially helpful for dry or brittle hair.

• A lightweight oil that locks in moisture without weighing the hair down.
• These help seal the hair cuticle, strengthening hair to reduce breakage and split ends.
• These act like a filler for damaged areas inside each hair strand, making it smoother and more resilient.
• Adds a glossy, salon-like shine.
• Help hair retain its natural structure and softness, even in harsh weather or after chemical treatments.
• Prevents hair dye from fading quickly, making it perfect for colored or highlighted hair.

You don’t need to go to a salon to get that soft, shiny, silky hair feeling. With the Fino Premium Touch Hair Mask, you can treat your hair to deep repair right in your bathroom in just a few minutes.

Before applying this Japanese Hair Mask, it’s important to wash your hair with a gentle shampoo. This step removes excess oil, dirt, and styling product buildup, while also helping to open up the hair cuticles so the mask can penetrate better. After shampooing, gently towel-dry your hair so that it's damp but not dripping wet. If your hair is too wet, the product will just slide off and won’t absorb as deeply.

Once your hair is clean and damp, it's time for applying the mask! The Fino Hair Mask has a rich, creamy texture that spreads easily and instantly makes your hair feel pampered.

Here's exactly how you get the best results with it:

• Step 1: Scoop a generous amount (about two teaspoons for medium-length hair). Rub it between your palms to warm it up.
• Step 2: Apply from mid-length to ends, avoiding the scalp to prevent greasiness or product buildup.
• Step 3: Distribute evenly through your hair using your fingers or a wide-tooth comb.
• Step 4: Leave on for 5–10 minutes. For deeper conditioning, wrap your hair in a warm towel or use a shower cap to trap heat.
• Step 5: Rinse thoroughly with lukewarm water, ensuring no residue is left.

Your hair type and condition will determine how often to use the mask:

• Dry, damaged, or chemically-treated hair: Use 2 to 3 times per week to restore moisture and repair damage.
• Normal or slightly dry hair: Use once or twice per week as a maintenance routine to keep hair healthy and shiny.

Note: Using the mask daily is not recommended. It may lead to product buildup or make your hair feel too flat.

Want to make the most out of every scoop of your Fino Hair Mask? These simple but effective tips can help the nourishing ingredients absorb more deeply - giving you that soft, smooth, and salon-fresh finish every time.

• Use a wide-tooth comb after applying the mask: This helps distribute the product evenly from mid-length to ends, ensuring that every strand is coated - especially the drier ones that need it most.
• Avoid the scalp area: The Fino mask is rich and deeply moisturizing, so applying it directly to your roots can leave your hair feeling heavy or greasy. Focus instead on the lengths and ends, where most of the damage usually is.
• Add heat for deeper penetration: Wrap your hair in a warm towel or use a shower cap after applying the mask. The gentle warmth opens up the hair cuticle and allows the ingredients to sink in more effectively.
• Let it sit without distractions: Give yourself 5–10 minutes to relax while the mask works its magic. I like to use this time to do my skincare routine or sip some tea - mini self-care moment!

Now that you know exactly how to use Fino Hair Mask for best results, it’s time to give your hair the care it truly deserves. Add it to your weekly routine, follow the tips above, and enjoy smooth, vibrant, and deeply nourished hair-no appointment needed.

If you’re just starting out with the Fino Hair Mask or still deciding whether to buy it, these are some of the most frequently asked questions that come up from real users around the world: