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Face Makeup Foundation

  • Original price $30.12 - Original price $30.12
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    Koh Gen Do Maifanshi Aqua Foundation 213 Warm S...

    Koh Gen Do Maifanshi Aqua Foundation Full Size 30Ml 213 Details: Brand: Koh Gen Do Made in Japan * This product information is updating, plea...

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    Missha Magic Cushion Foundation Professional Co...

    Missha Misha Cushion Foundation Professional Cover No.23 Natural Skin Color Spf50 + · Pa +++ 15G Details: Brand: Missha Made in Japan * This ...

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  • Original price $11.77
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    Shiseido Spot Coverage Concealer Foundation S10...

    Shiseido Supottsukaba - Foundation S100 Product Description: Shiseido Supottsukaba - Foundation S100 with excellent covering power, helps cover th...

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  • Original price $16.71
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    Current price $12.58
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    Missha Magic Cushion Moisture Foundation 21 Nat...

    Missha M Cushion Foundation Mat No.21 Natural Skin Color 15G Product Description: MISSHA Japanese Cushion is a 4-in-1 product: ‍Moisturizing skin...

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    Original price $16.71
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  • Original price $34.44
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    Shiseido Maquillage Dramatic Powder UV Foundati...

    Shiseido Maquillage Dramatic Powder Uv Foundation Ex Ocher 20 Spf25Pa++ Refill Only Product Description: Shiseido Maquillage Dramatic Powder Uv Fo...

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  • Original price $21.99
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    Missha Magic Cushion Pro Cover Foundation 21 SP...

    Missha M Cushion Foundation No.21 15G Details: Brand: Missha Made in Japan * This product information is updating, please contact us if you w...

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    Original price $21.99
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  • Original price $37.03
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    Current price $31.90
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    Current price $31.90

    Maquillage Dramatic Powdery EX Foundation Ocher...

    Maquillage Dramatic Powdery Ex (Refill) Ocher 30 Spf25 · Pa +++ Foundation Details: Brand: Maquillage Type: refill powder Made in Japan * This pr...

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    Original price $37.03
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  • Original price $16.05
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    Current price $10.10
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    Shiseido Spot Coverage Concealer Foundation H10...

    Shiseido Spot Cover Foundation 20G H100 Details: Brand: Shiseido Made in Japan * This product information is updating, please contact us if y...

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    Original price $16.05
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  • Original price $13.64
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    Current price $10.88
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    Shiseido Spot Coverage Concealer Foundation S10...

    Shiseido Spots Coverage Foundation Concealer 20G S101 Details: Brand: Shiseido Made in Japan * This product information is updating, please c...

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    Original price $13.64
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  • Original price $42.15 - Original price $42.15
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    Three Shimmering Glow Duo 01 6.8g - Face Makeup...

    Three Shimmering Glow Duo 01 Details: Brand: Three Made in Japan * This product information is updating, please contact us if you want to hav...

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    Original price $42.15 - Original price $42.15
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  • Original price $31.23
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    Current price $30.95
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    Kanebo Kate Tokyo Powdery Skin Maker The Base Z...

    Kanebo Kate Foundation Liquid Powdery Skin Maker 02 30Ml Details: Brand: Kanebo Made in Japan * This product information is updating, please ...

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    Original price $31.23
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  • Original price $66.14
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    Current price $47.24
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    Koh Gen Do Maifanshi Aqua Foundation 113 Warm S...

    Koh Gen Do Maifanshi Aqua Foundation Spf25 Pa++ 30Ml 113 Details: Brand: Koh Gen Do Made in Japan * This product information is updating, ple...

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    Original price $66.14
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  • Original price $61.94 - Original price $61.94
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    Shu Uemura The Light Bulb UV Compact Foundation...

    Shu Uemura The Light Bulb Uv Compact Fd (Refill) 774 Details: Brand: Shu Uemura Made in Japan * This product information is updating, please ...

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  • Original price $62.15
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    Current price $47.24
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    Koh Gen Do Maifanshi Aqua Foundation 123 Warm S...

    Koh Gen Do Maifanshi Aqua Foundation 7 Shades Full Size 30Ml Spf 25 Pa++ Details: Brand: Koh Gen Do Made in Japan * This product information ...

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    Original price $62.15
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  • Original price $68.66
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    Original price $68.66
    Current price $47.61
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    Kosé Cosme Decorté Maqui Expert Covering Makeup...

    Cosme Decorte Maki Expert Covering Makeup Foundation Color 301 Product Description: Kosé Cosme Decorté Maqui Expert Covering Makeup Foundation hel...

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    Original price $68.66
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    Current price $47.61
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  • Original price $38.99 - Original price $38.99
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    $54.13
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    Maquillage X Sailor Moon Dramatic Powdery Limit...

    Maquillage X Sailor Moon Dramatic Powdery Limited Design Case Set Ocher 20 Product Description: A special design compact case that expresses the ...

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  • Original price $19.87
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    Current price $17.87
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    Kanebo Kate Tokyo The Base Zero Skin Cover Filt...

    Kanebo Kate The Base Zero Skin Cover Filter Powder Foundation Spf15 Pa++ Details: Brand: Kate Made in Japan * This product information is upd...

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    Original price $19.87
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  • Original price $55.01 - Original price $55.01
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    RMK Gel Creamy Foundation 202 Pink Tone SPF24 3...

    Rmk - Gel Creamy Foundation 202 30G Details: Brand: Rmk Made in Japan * This product information is updating, please contact us if you want t...

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    Original price $55.01 - Original price $55.01
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  • Original price $54.17 - Original price $54.17
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    Haba Mineral Essence Liquid Foundation Beige Oc...

    Haba Mineral Liquid Foundation Beige Ocher 00 Spf20 Pa++ Product Description: Haba Mineral Liquid Foundation Beige Ocher with Spf20 Pa++, protects...

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    Original price $54.17 - Original price $54.17
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  • Original price $57.11
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    Current price $52.42
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    RMK Creamy Foundation EX 103 SPF21/ PA ++ 30g -...

    Rmk - Creamy Foundation Ex 103 Spf21 Pa ++ 30G Product Description: Rmk - Creamy Foundation Ex 103 helps cover the area of ​​concern in your skin,...

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    Original price $57.11
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  • Original price $66.77 - Original price $66.77
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    Koh Gen Do Maifanshi Aqua Foundation 143 Warm S...

    Koh Gen Do My Fancy Aqua Foundation 143 Spf 25 Pa++ 30Ml Details: Brand: Koh Gen Do Made in Japan * This product information is updating, ple...

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  • Original price $53.49 - Original price $53.49
    Original price $53.49
    $83.63
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    Shiseido Revital Granas Foundation Powdery (PF)...

    Reg Powdery Pf Oc10 Details: Brand: Shiseido Made in Japan * This product information is updating, please contact us if you want to have any ...

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  • Original price $94.70 - Original price $94.70
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    Shu Uemura The Light Bulb UV Compact Foundation...

    Shu Uemura The Light Bulb Uv Compact Fd (Refill) 764 Details: Brand: Shu Uemura Made in Japan * This product information is updating, please ...

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  • Original price $58.79 - Original price $58.79
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    Shu Uemura The Light Bulb UV Compact Foundation...

    Shu Uemura The Light Bulb Uv Compact Foundation (Refill) 574 Details: Brand: Shu Uemura Made in Japan * This product information is updating,...

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What Is Foundation Makeup?

A cosmetic product called a makeup base, sometimes known as a primer, is applied to the skin before foundation or concealer. Usually, it has a matte clear finish or a very slight tinge. Its function is to minimize creases, wrinkles, and imperfections while providing a smooth canvas on which to apply foundation or concealer. Additionally, it aids in absorbing oil and lessens shine throughout the day, which can extend the longevity of the makeup. In addition to being oil-free and maybe containing some hydrating elements, face makeup base conditions the skin while also acting as a foundation for makeup.

The Importance Of Foundation To Get A Perfect Makeup Look

  • Using a sponge 

 To apply foundations, either fingers or a sponge may be used. You can take a bit of Foundation on the sponge and apply it on the whole face. Instead of liquid Foundation, there are sticks too available. The makeup revolution foundation stick comes in handy if you have to carry it in your purse. Particular positions such as the T zone (which includes the forehead, nose, and chin) must be focused more. 

  • Using a brush 

With the aid of a brush, the base is easy to apply, and it looks fine. By turning the brush, raise the powder foundation. Remove the surplus powder. Lightly rotate it on the face in a circular direction. Turning the base downwards, add the letter 'S' in English.

  • Foundation merge 

 Care must be taken when the base is added, and it should be carefully combined. Start from the brow and apply it all over the face. Then spin again when mixing in a circular direction. There should not be visible spots and lines. The base should be in line with your skin. Do not use powder as this will make the skin appear fake and unhealthy, and it will ruin all your makeup.

5 Types Of Foundation Formulas You Should Know 

  • Liquid Foundation

One of the most popular options for foundation, liquid foundation, is just what it sounds like — a foundation that has a liquid formula. 

  •  Cream Foundation

This type of foundation has a creamier, thicker consistency. It’s also usually a great option for those with dry skin. Try the L’Oréal Paris Age Perfect 4-in-1 Tinted Face Balm Foundation if you prefer this option.

  •  Powder Foundation

If you have oily skin, you may find yourself turning to a powder foundation. While you can layer on powder formulas, they generally offer lighter coverage. Give the L’Oréal Paris Infallible Up to 24H Fresh Wear in a Powder, matte finish a try if you want a powder foundation that covers like a liquid but has a matte finish.

  • Serum Foundation

A trendy foundation type, serum foundation, is a variation of your standard liquid foundation. Its formula contains a serum, making it a skincare and makeup hybrid. If you’re interested, pick up the L’Oréal Paris Age Perfect Makeup Radiant Serum Foundation with SPF 50 or the L’Oréal Paris True Match Hyaluronic Tinted Serum to find out if this formula suits your needs.

  •  Water-Based Foundation

Those with acne-prone skin may find themselves turning to a water-based foundation. Another liquid foundation option, this foundation includes water as its main ingredient and is generally free of oils. An example is the L’Oréal Paris Infallible Pro-Glow Foundation.

Types Of Foundation Coverage

  •  Sheer Coverage

A foundation with light or sheer coverage (also referred to as natural coverage) is ideal for someone who wants to improve their skin tone a bit but isn’t looking for a product that will cover or hide imperfections.

  • Medium Coverage

A medium-coverage foundation will conceal some imperfections while still looking like skin.

  •  Full Coverage

A full-coverage foundation should completely hide imperfections and blemishes, leaving you with a flawless canvas. The right full-coverage formula can even hide tattoos.

  •  Buildable Coverage

 A foundation with buildable coverage can be built — aka layered — to your desired level of coverage. This is great if there are areas of your skin where you would like more coverage than others.

Types Of Foundation Finishes

  • Natural Finish

Neither matte nor dewy, natural finishes are a popular choice because they most closely resemble your skin. Plus, they tend to work for most skin types and can be played around with. For instance, if your skin is generally on the normal side, you can opt for a natural finish. On days it feels drier, mix in a bit of moisturizer to add a more dewy finish to the foundation. Easy peasy!

  • Matte Finish

If you have oily skin, then you know the drill. You apply your longest-lasting foundation, wait an hour or two, and lo and behold, it’s all washed off. This is where a matte foundation comes to your rescue. A shine-free option that's revered by those with oily skin, matte foundations never go out of style.

  • Dewy Finish

Dewy foundations are great when you have dry skin that's in dire need of a radiance boost. They are generally enriched with hydrating ingredients and have brightening and evening qualities, thus giving the appearance of a glowing complexion.

How To Choose A Foundation For Indian Skin? 

We frequently receive this question, so we'll address it here. First off, Indian skin tends to be warmer in tone than cool, therefore while selecting foundation makeup for Indian skin, always make sure that it has a slight tendency to be more yellow than pink. Second, match your neck to the foundation. Since some sections of the face may be more discolored or pigmented than others, the skin on the neck gives a clearer image of your total color; this will help you ensure the perfect tone for you.

Finally, conduct an in-person trial or look at samples to help you determine whether the shade you select is your shade and not two shades lighter or darker. Naturally, the rest of it depends on your skin type and the level of coverage you want.

And never forget to choose the ideal combination for you, no matter what you decide! There are many different ways you can arrange the items on this list, but ultimately, wearing makeup is all about having fun (and looking beautiful, but that's secondary). Remember that your face is your canvas and identify what you enjoy and what makes you feel good about yourself. Good luck finding a foundation!

Where to get a Japanese Makeup Foundation? 

Now that you are aware of the benefits that the best face makeup can bring about, you must be eager to know where you can buy one for yourself. In that case, head over to our online store Japan with Love. We have a wide selection of genuine makeup foundations in Japan that you can browse. We also provide quick delivery. Visit us to avail of the perks of face makeup foundation cream sooner than later.