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How To Do Kawaii Makeup: A Step-by-Step Guide For Perfect

Kawaii Makeup

One of the Japanese makeup styles is the Kawaii style. It goes beyond the simple meaning of looking cute but implies the cultural movement in the land of the rising sun. What is it? How to do kawaii makeup? What are crucial Kawaii makeup products? This article will uncover everything you need to know to achieve a perfect Kawaii makeup look. Scroll down for details!

1. What is the Kawaii makeup look?

Kawaii makeup look goes beyond a beauty trend but depicts a cultural movement in Japan.
Kawaii makeup look goes beyond a beauty trend but depicts a cultural movement in Japan.

Kawaii is a Japanese word having the same meaning as 'cute' in English. So, you can simply understand Kawaii makeup is a cute makeup style. When researching more deeply, we can see this makeup look is under the influence of the cultural movement cherishing innocence, childlike charm, and a sense of amazement in Japan.

There are some characteristics that help you recognize Kawaii makeup out of other styles.

  • Flawless base: The girls who follow Kawaii makeup will pay attention to their foundation products and techniques to make their skin smooth, flawless, and dewy.
  • Doll-like eyes: The characteristic is one of the signature features as it helps those following this look really stand out. Girls usually use circle lenses or natural-looking colored contacts to make their eyes look as big as dolls'.
  • Sweet and plump lips: As Kawaii makeup reenacts the cute look of a child, the lips will be painted with subtle techniques to make them look sweet and plump.

2. Top 5 popular cute Kawaii makeup looks

Kawaii makeup expands itself in the spectrum of cuteness. In other words, it includes different kinds of cute looks. This section walks you through the five Kawaii types of makeup that you might find many girls in Japan have.

2.1. Soft Kawaii makeup

The noticeable characteristics of soft Kawaii makeup are its delicate, youthful, and innocent aesthetic. It emphasizes a natural, dewy base with pops of soft colors and playful elements. The look prefers pastel colors, shimmery accents, peach or coral blush, and glossy lips to add cuteness and enhance natural beauty.

2.2. Natural Kawaii makeup

Natural Kawaii makeup style
Natural Kawaii makeup style

The natural Kawaii look focuses on a fresh, youthful, and innocent aesthetic with subtle touches of Kawaii charm. Instead of making the look overly dramatic or exotic, this style enhances your natural beauty with subtle cute effects so that you can wear this makeup style in everyday activities.

Related post: Unveiling Different Types Of Makeup And Techniques To Do It!

2.3. Yami Kawaii makeup

Yami Kawaii makeup, also known as "dark cute" makeup, is a unique aesthetic combining the elements of Kawaii cuteness with darker, edgier themes. It expresses a more complex and multifaceted personality to embrace both the sweet and the slightly unsettling.

2.4. Pink Kawaii makeup

Pink Kawaii makeup style
Pink Kawaii makeup style

Pink Kawaii makeup, as the name suggests, is a style where pink is a dominant color. It embodies the essence of sweetness, innocence, and playfulness by using various shades of pink to create a vibrant and adorable look. Glitter and sparkles in eye makeup, a generous amount of pink blush, and various shades of pink lipstick or lip gloss, from soft nudes to vibrant fuchsias, make the look stand out in its own way.

2.5. Goth Kawaii makeup

Gothic Kawaii makeup style
Gothic Kawaii makeup style

Goth Kawaii makeup, also known as creepy cute, is a unique style that blends the cuteness and innocence of Kawaii aesthetics with darker, gothic elements. Therefore, it allows any individual who has a playful yet edgy personality. Pale and dark tones are the main colors when you follow this style, rather than pink or pastel like other sub-styles within the categories.

Related post: How To Apply Makeup For Different Face Shapes To Enhance Beauty?

3. How to do Kawaii makeup for beginners

After doing research about the Kawaii styles, you can choose your favorite one and search for the step-by-step guidelines. Sounds easy, right? Yet, reality can be much more difficult as it requires a deep understanding of the sub-style, how to do makeup for different face shapes, and quite a budget for owning essential beauty products.

That's why, in order to make the guide on how to do kawaii makeup easy, we share a detailed guideline on the natural Kawaii makeup style. It is suitable for daily-based activity and does not require complex techniques or thousands of beauty products to look naturally cute.

3.1. Step 1 - Foundation / BB cream

First, you need to cover your face with BB cream or foundation to create a flawless canvas. The purpose of this step is to balance your skin color in every facial area and also tone it up a little bit.

Finding the right tone is important, especially when doing Kawaii makeup for dark skin. The difference between natural skin color and foundation cream can be noticeable, which can ruin the soul of the natural Kawaii style.

Choosing the right tone of foundation cream is crucial for your Kawaii makeup.

Choosing the right tone of foundation cream is crucial for your Kawaii makeup.

According to your skin type, there will be different products that enhance its strength and limit its shortcomings. For example, you should use a liquid formula for a natural, second-skin look, while those with oily skin should use a powder foundation.

3.2. Step 2 - Kawaii makeup eyes

Unlike other makeup styles that often embrace darker shades, the natural Kawaii makeup focuses primarily on vibrant and pastel colors for the eyes. The only exception is black eyeliner, which is used to create a thin line along the upper lid and flicked upwards at the outer corners for definition.

For an extra touch of brightness and to make your eyes appear larger, try applying white eyeliner to your lower waterline. Such a simple trick can add a surprising pop and enhance your overall look.

Eyes are the important parts in your Kawaii makeup look.

Eyes are the important parts in your Kawaii makeup look.

3.3. Step 3 - Kawaii makeup blush

Blushing techniques are various for your style variation according to your mood and preferences.

Blushing techniques are various for your style variation according to your mood and preferences.

While blush typically goes on your cheekbones, Kawaii makeup takes a different approach. For a cute and playful look, you should apply blush closer to your eyes and nose rather than directly on your cheeks. This technique will add a unique flush that instantly elevates your Kawaii style.

3.4. Step 4 - Lipstick

After finishing the makeup for your eyes and cheeks, it is time to get your lips ready. You should exfoliate them first for a smooth canvas before applying lip balm and lipstick. Besides the style of pigmented lip gloss, you can try blurring techniques for a softer effect.

Putting your favorite lipstick of pink or coral can add the vibrancy and cuteness to your makeup.

Putting your favorite lipstick of pink or coral can add the vibrancy and cuteness to your makeup.

A thin layer of concealer on your lips is essential to make a foundation for lip gloss or tint in the center of the lips afterward. Then, you gently blend the product outwards with your fingers until you reach your desired diffused look.

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3.5. Step 5 - Highlighter

For natural glow and accentuated features, you can add the finishing touch of highlighter to your cheekbones, nose bridge, and inner eye corners. Yet, if you are in the mood for being playful, elevate your Kawaii look with fun face stickers or a touch of glitter. These small details will make the look truly stand out.

The finishing touch to your Kawaii makeup look is applying highlighter.

The finishing touch to your Kawaii makeup look is applying highlighter.

Additional tips:

  • After finishing all the steps above, you can use Kose setting spray to maintain this makeup throughout the day.
  • Doing makeup can beautify your face, yet don't forget to take care of your skin. Thus, you should clean your face and apply moisturizers and sunscreen before applying makeup products.
  • At the end of the day, you should remove all the makeup for the skin to relax with Shu Uemura cleansing oil or Biore makeup remover.

4. Conclusion

The walkthrough of how to do Kawaii makeup step by step and the key elements of this look hopefully provide you with essential knowledge about the signature Japanese Makeup style. We also share some recommended beauty products you should use to enhance the look's effects in the instructions on how to do Kawaii makeup. Therefore, you can easily pick suitable products without being overwhelmed by the influx of information.

Follow Japan With Love to stay updated with beauty trends as well as hot makeup products on the market.

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