Beauty trends & culture

Explore the world of Japanese beauty trends and culture, where tradition meets modern innovation. Learn about Japan’s unique beauty standards, iconic styles, and the cultural philosophies that shape skincare, makeup, and self-care practices. Our articles provide insights into how Japanese aesthetics influence daily routines, fashion, and lifestyle choices, helping you understand and embrace authentic Japanese beauty.
lolita fashion
  • by Minase Suiren

Discover Lolita fashion 2025: Origins, styles & how to buy from Japan

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kotatsu table
  • by Minase Suiren

Kotatsu Table guide 2025: Ultimate guide to cozy and relaxation

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clean girl makeup look
  • by Minase Suiren

Master clean girl makeup looks aesthetic with J-beauty techniques

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Japanese women's hairstyle
  • by Minase Suiren

20+ Japanese women’s hairstyle trends to inspire you this 2025

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fermented skincare
  • by Minase Suiren

Fermented skincare: The ultimate beginner’s guide to glowing skin

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mochi skin
  • by Minase Suiren

What is mochi skin? How to get plump, soft skin like J-beauty icons

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japanese vs korean skincare​
  • by Minase Suiren

Japanese vs Korean skincare: Unveiling the key differences

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japanese beauty standards
  • by Minase Suiren

Japanese beauty standards: A deep dive into culture and deals

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japanese haircut mens
  • by Minase Suiren

24+ Japanese haircuts mens: From classic to trendy

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